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, Author: Craig Fuher

Insurance Agents: How to Get Traffic to Your Website

Figuring out how to get traffic to your website can be one of the largest challenges for any business. For insurance agents who might not naturally have the same type of organic web traffic as, say, an e-commerce store, determining how to get traffic to your website can feel like even more of an uphill climb. 

However, through a mix of online and offline strategies, insurance agents can learn how to get traffic to their websites in a way that ultimately leads to more deals. The traffic volume itself doesn’t necessarily need to be sky-high. Yet if you lay the groundwork for prospects, local business leaders and other stakeholders to find you online, you can grow your business.

In this guide, we’ll explore several strategies regarding how to get traffic to your website. This includes focusing on areas such as:

  • Search engine optimization (SEO)
  • Social media
  • Email 
  • Networking

Once you learn how to get traffic to your website, it’s also important to be able to get tangible value from that. So, this guide will also focus on how to get quality website traffic and have the infrastructure in place to close more deals, rather than just getting more visitors for the sake of it.

If you want to get more out of your website traffic, we can help. Click the button below to learn more about how Wheelhouse makes it easy for website visitors to obtain instant, bindable quotes. 

If you want to get more out of your website traffic, we can help. Click the button below to learn more about how Wheelhouse makes it easy for website visitors to obtain instant, bindable quotes.

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Using SEO to Get Traffic to Your Website

More than half of website traffic across industries comes from organic search, according to BrightEdge, an SEO company. In the B2B space, that climbs to nearly two-thirds of traffic. In other words, having people be able to easily find you through search engines like Google is arguably the most important way to get website traffic.

Ideally, you want to show up on the first page of search results and as close to the top spot as possible when people search for terms related to your business. Getting there requires focusing on areas such as:


Search engines want to show users relevant results based on what they searched for. One of the ways that happens is by seeing whether there’s a match between the words someone searches for, like “small business insurance”, and the content on a particular page.

So, to solve how to get traffic to your website, think about what keywords your intended audience might search for. If you’re an insurance agent focusing on small businesses in Dallas, then you might want to include terms like “where to find small business insurance in Dallas” and “the best small business insurance policies in Dallas” on your home page and “About” page. Just don’t jam keywords in to the point where it hurts the quality of your content or it could backfire on you.

To find what keywords your audience might be searching for and get quality traffic, consider tools like Ubersuggest.

Another important aspect of SEO is link building. Search engines want to know whether your site is a trusted source of information, and if other sites link to yours, that can be a good indicator. However, these should be genuine links from other trusted sites, not spam. To build links, consider reaching out to other complementary sites. For example, you may find a blog article on a lawyer’s site about risk management, and you could ask them to link to a complementary blog post on your own site about budget risks.

“A common goal of outreach is to get a link, but there is much more to it than just this: Outreach can help you build long-term relationships with key influencers in your industry, and these relationships can mean that your business becomes highly regarded and trusted,” explains Moz, an SEO company.

User experience

Thinking about user experience can also help you create more SEO-friendly pages to increase traffic to your website. For one, websites should be mobile-friendly so that the site is still easy to view on phones and tablets. You also want your website built in a way that allows it to load quickly.

In addition to using SEO to drive organic traffic, you can also consider paid search. Through Google Ads, for example, you can put a little money behind certain keywords so that when someone searches for that term, your site shows up toward the top of Google within an ad section.

Using Social Media to Get Traffic to Your Website

Social media can also help you solve how to get traffic to your website. However, much depends on your audience. 

If you already have an actively engaged audience who like to read your blog articles, for example, then sharing those on social media can be an easy way to get more traffic. But if you have yet to build up an audience, you might need to focus more on interacting with others’ content before you can drive traffic to your site.

Still, some of the social media tactics regarding how to get traffic to your website include:

  • Including your website on each of your social media profiles
  • Sharing links to your website in a way that adds value to your audience, e.g., sharing relevant blog posts 
  • Posting social media ads that direct viewers to your website, such as your “About” page or a strong blog post that you think will hook prospects
  • Understanding what your audience likes; even if social media doesn’t directly result in traffic to your website, you may get a better understanding of what they might search for based on what prospects, customers, peers, etc., talk about on social. 

Keep in mind that only 3% of B2B website traffic comes from social media on average, according to BrightEdge. For some companies, that might be higher, but, in general, it will only move the needle a little bit. That said, social media can still be valuable, especially if you can form strong relationships and get website traffic from people you might not meet otherwise.

Using Email to Get Traffic to Your Website

Another way to get traffic to your website is to leverage email. Those who open your emails are already interacting with you, leaving them just one step away from clicking through to your website. 

Specifically, some of the ways to use email to solve how to get traffic to your website include:

  • Including your website in your email signature; you never know when someone who you email with will click through to your site
  • Creating a newsletter that includes links back to your site
  • Building email marketing campaigns, such as to welcome new subscribers to your email list and direct them to visit your site for more information

You don’t have to go for the hard sell over email and try to direct visitors directly to your site to purchase a policy. Instead, a gentler nudge can work.

“Consumers like to research before buying, so make this part easier for them. Linking your images and text to online information that can help inform the buying decision can make your potential customer more confident to buy,” notes GoDaddy.

Using In-Person Networking to Get Traffic to Your Website

While online sources such as search, social media and email can help you solve how to get traffic to your website, offline tactics can work too. One of the best ways to get traffic to your website is to focus on improving your networking skills. 

In general, the better you get at networking and forming relationships with people you meet at conferences, alumni events, Chamber of Commerce meetings, etc., the more likely they will want to learn more about you. For example, if you hand someone a business card out of the blue, they might just throw it out. But if you hand it to someone you chatted with for 15 minutes as you learned more about their business, they might then be more inclined to look you up later.

In particular, some of the ways you can turn networking opportunities into more website traffic include:

  • Adding your website to your business cards
  • Asking people you meet to connect on a site like LinkedIn; as you then start to interact online, they may be more inclined to click through to your website
  • Mentioning a blog article of yours that you think might be helpful, prompting them to search for it later
  • Getting signups for your email newsletter to eventually get more website traffic through this channel

Even if you don’t directly get more visitors right after networking with others, you can still figure out how to get traffic to your website through these interactions. Similar to social media networking where you can learn more about what stakeholders care about, in-person networking can help you figure out the top issues for prospects, other insurance agents, local business leaders, etc. That can help you determine what keywords to use, what to talk about on social and what to include in your emails so you can know how to get traffic to your website.

Turn Website Traffic Into Sales

Following these tips can help you solve how to get quality traffic to your website. Even if the volume is not that high, sending strong leads to your website can lead to more deals than if you had thousands of visitors who have no need for business insurance and aren’t connected in a way that would help you.

Once you do get more website visitors, it helps to have an easy-to-navigate website so that those who want to do business with you easily can. For example, clearly writing out what you do and how to contact you can help those interested in partnering with you, such as an insurance agent that specializes in a different sector.

Using an InsurTech platform like Wheelhouse can also help. With Wheelhouse, you can enable visitors to obtain automatic, bindable quotes, so you can quickly turn prospects into customers.

Want to learn more about how Wheelhouse can help you turn website traffic into sales? Schedule a demo today.