How to Grow Your Insurance Business
Learn how to make your insurance business grow to new heights with tips and tools in this guide, and serve your clients using Talage technology.
Read MoreDigital distribution channels have increased the opportunities to grow insurance agent sales. No longer do agents need to be limited to selling to those they can meet face-to-face, nor do they need to spend as much time manually generating quotes for prospects.
Instead, today’s insurance agents can easily provide quotes through digital distribution channels like their websites, as well as through their digital marketing efforts across social, email and more. That’s because application programming interfaces (APIs) make it easy for agents to connect with carriers’ underwriting platforms, and from there, provide bindable quotes to customers.
But you don’t need to be an expert on APIs to increase insurance agent sales online. Modern insurtech tools like Wheelhouse make it easy to ultimately provide quotes to customers across digital distribution channels.
In this guide, we’ll explore how insurance agents can increase sales on their main websites as well as through landing pages that tie into digital marketing channels.
The first place to tackle when trying to grow insurance agent sales online is often your website. As you build up your digital presence, whether that’s getting active on LinkedIn, blogging or other digital marketing activities, you want to be able to convert prospects who make their way to your website.
The easier you can make it for prospects to purchase from you once they make it your site, the better. But if they have to take additional steps like booking a call with you and then waiting days or even weeks to receive quotes, they might lose interest. Instead, successful insurance agents capture sales directly on their websites.
For agent’s not yet savvy to digital distribution, that means agents need to enable insurance policy quoting right from their sites. Ideally, these quotes should be bindable so the whole purchasing process is efficient and digital. Tools like Wheelhouse can make this possible, helping you convert your website traffic from insurance prospects to insurance sales.
In addition to making it easy for leads to obtain quotes on your website, you also want to make your website as a whole easy to navigate. Before a lead decides to generate a quote, they might want to learn a bit more about your insurance agency.
Your website should be easy to read, with clearly defined sections. The specifics can differ from agent to agent. But generally, you want to have sections with clear menu headers like:
In addition to selling more insurance policies through your own website, insurance agents can also increase sales by creating landing pages. That way, insurance agents can target their sales efforts to different types of insurance customers.
For those unfamiliar with landing pages, think of them as simple yet powerful standalone websites. Your main website might not be able to appeal to all potential buyers at all times, so landing pages can serve more specific purposes to increase insurance agent sales.
Technically landing pages can have broader definitions, but “when we talk about ‘landing pages’ in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign,” explains Disruptive Advertising, a digital marketing agency.
Landing pages can be the destination for traffic that you generate through other digital distribution channels, and they can also act as the gateway to other content. Consider using landing pages with the following:
Wheelhouse empowers both carriers and insurance agents to grow sales by unlocking digital distribution. Business owners looking to purchase commercial insurance can quickly access bindable quotes online while comparing quotes from multiple carriers.
All agents have to do is drop their custom link anywhere they have a digital presence, such as their website, social media or even in an ad. From there, customers can follow the link to generate quotes at any time, through an easy-to-use, self-serve platform.
Insurance agents can also use Wheelhouse to create targeted landing pages. Whatever type of digital marketing campaign you want to run, you can then direct prospects to customized, branded landing pages geared to the specific audience you want to reach. Leads can then become customers as they generate bindable quotes through the landing pages.
So, if you want to grow your sales as an insurance agent or increase distribution channels as a carrier, Wheelhouse can help. Click the button below to learn more.