How to Grow Your Insurance Business
Learn how to make your insurance business grow to new heights with tips and tools in this guide, and serve your clients using Talage technology.
Read MoreIf you’re trying to figure out how to find small business insurance leads, you may be tempted to focus on methods that can have quick results, like advertising on social media. While doing so has its place, that’s not the only way to find insurance leads. To maximize your ability to find small business leads, you also need to assess how to find customers who may not necessarily be shopping for insurance policies now, but may be in the future.
By playing the long game regarding how to find leads, you can potentially draw in a larger customer base. In some ways, doing so can even make finding leads easier overall. Instead of always having to come up with new campaigns to pull prospects in, you may be able to create some content or do some other type of marketing once and let the effects play out in the months and years to come.
With that in mind, this guide will explore three solid yet underrated long-term solutions for how to find small business leads.
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If you’re struggling to figure out how to find leads, one solution may be to be more vocal about your business. That doesn’t mean you need to constantly launch into a sales pitch, but, generally, the more people who are aware of what you do, the types of clients you serve, and how they can reach you, the better.
One place to start in terms of getting your name out there more and finding new leads is to ask for reviews and recommendations. It may feel a bit uncomfortable, but it’s often worth it in the long run. For example, you can:
In addition to turning to people you know, another solution for how to find leads is to introduce yourself to more people. Like with current customers, friends, family, etc., you never know who might be a new lead or could introduce you to someone who needs your services. So, whether you meet someone on vacation, at a networking event or anywhere else, it doesn’t hurt to share what you do professionally. If it doesn’t feel too salesy, such as if the other person is asking a lot of questions about your work, you could then trade business cards or offer to connect on LinkedIn.
To get in front of new audiences to find new leads, you can:
If you’re struggling in these areas as you try to solve how to find leads, you may benefit from working with a public relations professional. A PR expert can help you get your name out there in a positive light so that more potential customers and others who can add value to your business can learn about your brand.
Although it may be tempting to go for the sale, sometimes the solution to how to find leads is to reel them in slowly but surely through educational content. If you can create materials that help small business owners improve how they run their companies, they can grow to trust your brand and eventually may decide to purchase insurance policies from you. Yet if you jumped right in with sales content, they may be turned away before they ever get a chance to learn about you.
Plus, creating educational content can be a good way to build your database of leads. You may get more people willing to sign up for your email list if that gets subscribers access to, say, an ebook on scaling a startup vs. an ebook on insurance policies.
Some of the ways to create educational content as a solution for how to find insurance leads include:
By creating these types of educational content, you may find that they have more longevity than a current sales pitch. For example, a prospect might be just as likely to search for content on risk management a year from now as they are today. So, if you have a good blog post on that topic, it could continue to draw in leads.
There are many solutions for how to find small business insurance leads. If one doesn’t work for you, don’t feel like you’re stuck. Any of these methods might work for you, so keep experimenting to find your preferred path. Over time, you may also find that success in some areas makes it easier to find leads in other ways. Creating popular blog posts, for example, may lead to a publication asking you to submit a guest post, which may lead to a speaking engagement. Stay the course and you may be able to grow your leads in due time.