How to Grow Your Insurance Business
Learn how to make your insurance business grow to new heights with tips and tools in this guide, and serve your clients using Talage technology.
Read MoreAn important part of an agent’s job is to continually bring in new business. However, finding new ways to generate leads can stall that process. So, how do you find new sources for landing new clients? Agents should look for opportunities where their ideal clients spend time – often, this includes online. Agents can find customers on Facebook and other social media platforms by investing in building a profile and community in those spaces. In this guide, you will learn some easy ways you can start growing your business using social media.
Facebook is an under-used and diverse platform that insurance agents can use to engage with potential clients, generate new business, and find customers. Making cold-calls and doing business face-to-face may be a familiar way to conduct business, however, Facebook offers a variety of tools that make communicating more efficient and effective (such as a business page, insights on your pages performance, advertising, Call-to-action buttons, event, messaging and even chatbots).
Your clients and prospects are already online, in fact, there are 2.6 billion active users on Facebook, of whom 1.73 billion visit the platform every day. Insurance agents can use Facebook to attract, connect, and drive leads. Below are some strategies you can implement to help you effectively use Facebook to find customers and grow your business.
Once you have identified who your target audience is and how you can help them, you need to connect with them. You can send an email to your current clients asking them to “Follow” your page and link to your business page on Facebook (TIP: set up a vanity URL to make it easier for others to find you), add your social media links (including Facebook) to your email signature, or create ads that highlight your services.
Once you’ve connected with your audience, it’s time to start iterating with them online.
Set up a schedule to post your content, read and respond to comments, and analyze and optimize your ads. Figuring out what you want to share and regularly planning out a content calendar is important (TIP: content can include a link to an article you wrote, something trendy happening in the industry, or an event you are hosting).
Simply promoting your business is an outdated and unproductive method for finding customers on Facebook. Providing or sharing great content that educates, informs, and entertains your audience is key to building an engaged community. Using Facebook to generate new insurance leads means you need to intimately understand your targeted audience’s pain points and provide a solution. Content is a great way to address these issues and drive people to your website.
LinkedIn is a platform designed for professionals. Features include internal messaging, groups, content creation, and more. An insurance agent can use LinkedIn to network with other agents or to find potential leads. By participating in LinkedIn you can foster a sense of leadership in your industry and trust from other professionals. Using LinkedIn to find new customers can be effective and efficient when you use the following strategies.
The benefit of using LinkedIn is that, similar to Facebook, you can engage and connect with people that you already know and those that you don’t. Insurance agents who take advantage of this rich platform are able to identify targets, start conversations, and increase lead generation.
Twitter is another popular platform that insurance agents can use to find leads and land clients. Twitter is a tool you can use to highlight your business, provide updates on events that impact the insurance industry and customers and educate potential clients about ways you can meet their diverse insurance needs.
There is more to Twitter than simply following others or Tweeting out information. Here are some strategies you can use to get customers using Twitter.
Using Social Media to generate leads can be rewarding and less time-consuming than face-to-face engagement. Besides generating leads, you have the opportunity to increase your brand awareness, direct the conversation, and establish yourself as a leader. Ultimately, social media’s diverse platforms are about building relationships, trust, and loyal followers. Insurance agents can leverage Facebook, LinkedIn, and Twitter by sharing information about relevant community activities and events as well as post articles, behind-the-scenes photos and stories, and more.